The concept of Crowbars is a fun approach to nutrition bar packaging, using elements from construction materials to brand this strength-building snack. This approach highlights a target audience of blue collar workers, understanding their need for a product to give them energy for the day.

Design included individual bar packaging, a point-of-purchase box, and ideations for related products.

Selected as winner of the graphic design category in the Mary & Jim Martin Juried Exhibition and displayed in Slocumb Galleries from May-June 2026.